Founder & Creator
Sarah Frazier brings almost 20 years of experience in the world of luxury hair. After graduating from school in New York City, Sarah’s natural talent led her to some of the world’s most famous hair colorists. Sarah launched her career in the penthouse of Bergdorf Goodman at the renowned John Barrett Salon where she learned to perfect the famous ‘Bergdorf Blonde’. She spent five years there continuing to develop her skill set and learning the details of color.
From there she joined the prestigious Frederic Fekkai Salon working both in New York City and Greenwich, Connecticut. For the next 12 years, Sarah succeeded in developing an incredible reputation for creating ‘robust reds’, ‘rich chocolate browns’, and ‘beachy blondes’.
Sarah was one of the first colorists in the industry to train and perfect balayage, the original french approach to highlighting hair. Her balayage technique is steeped in the beautiful original traditions and each paint stroke of the hair is specifically placed to bring the most beautiful and natural result for each client that brings out and accentuates their true beauty.
Sarah’s approach to her clients is like no other. She interviews each client and listens to understand their lifestyle and their daily approach to hair to ensure that what she delivers makes sense for them. The plan she creates for every client is one that gives natural beauty without being overdone or needing constant maintaining, often prescribing a home hair routine to help enhance the health of the hair.
Following her forever dream, Sarah decided it was time to venture out on her own and bring to life her own salon that marries the luxury standards that her clients want with the relaxed bungalow vibe that has been missing in the luxury space. She has assembled a staff that brings a full suite of talent like no other to bring her clients an experience like no other. The result, Boheme.
Giovanna has been in the Luxury Beauty Industry for over 15 years working with companies such as Aveda and most recently 11 years at Frederic Fekkai. Her career experiences culminate in a signature approach to each client; She analyzes lifestyle, facial features and personality to develop a “look” that caters to your hair texture.
She considers education a core value and not something you complete, but something you continue. She has been formally trained by Vidal Sassoon, Toni&Guy, Wella, and Aveda in addition to her years at Fekkai.
It is Giovanna’s diverse experience, education and keen eye for trends and fashion that allow her to create styles that are relevant anywhere, from the Board Room to the Red Carpet. Whether it be at New York Fashion Week, where she has styled runway looks for designers such as Proenza Schouler, Marchesa and Angel Sánchez to behind the scenes working alongside lifestyle and beauty icons such as Naomi Campbell, Martha Stewart and Stephanie Seymour, Giovanna’s expertise is highly valued.
Simply put, she will find a hairstyle that suits both you and your lifestyle.
Danielle, has worked for various top style icons such as Jean Louis David – Manhattan, José Eber – Westchester, and many other talented artists. She also has experience working in exclusive and client centered atmospheres, such as The Ritz-Carlton, Westchester.
Danielle believes a great stylist is always a student. She has trained with Sebastian International in Spain, Arrojo Studio – SoHo, the quite cottage of Vivienne Mackinder and with numerous other academies. In these great times we are living in, she feels that there is much to be said about beauty. She believes beauty comes from within, however, when we are happy with our appearance, we feel the ultimate best about ourselves.
Danielle also has a love for writing. With many projects currently in the works including a feature-length film script, she is a recipient of a Mom’s Choice Award and looking forward to sharing her new book, DELILAH, The Secret of Great Strength, a collection of valuable teachings to stimulate, motivate and cultivate the beauty in one’s life.
Passionate about what she dose, she is excited to be the newest member of Boheme Salon and looks forward to speaking more with you!